Building Brand Equity & Preserving Legacy.

We’re a boutique brand equity firm specializing in strategically positioning startup and emerging luxury fashion and beauty brands. Our focus is on building and strengthening brand equity for startup and emerging luxury brands through tailored and future-proof luxury focused solutions. Our expertise spans across product, brand, and business, ensuring a comprehensive approach in our collaboration.

Nurturing The Next Generation of Luxury Brands

Through a high-touch and, long-term strategic partnership, we strengthen brand foundations, craft investor-ready strategies, and guide sustainable growth—all while preserving brand legacy. Our advisory approach ensures your brand remains not only relevant today, but influential for generations to come.

Our Expertise

Collectively, we bring over 30+ years of experience in luxury fashion and beauty. We've engaged in strategic consulting and executed creative projects whether through campaigns or creative production alongside legacy players like Burberry, L'Oréal Group, YSL and More. This experience has provided us with profound insight on accelerating emerging luxury fashion and beauty brands, positioning them as trailblazers in the future of luxury.

BURBERRY

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PRABAL GURUNG

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L'OREAL GROUP

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YSL BEAUTE

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BURBERRY ◾️ PRABAL GURUNG ◾️ L'OREAL GROUP ◾️ YSL BEAUTE ◾️

Comprehensive Auditing & Insights

We perform a precise yet holistic snapshot of your product, brand, and business. This diagnostic isn’t a full playbook—it’s an alignment map that reveals how prepared your brand is to expand equity, influence, and investor value through long‑term strategy. By pinpointing gaps and surfacing strategic opportunities, we deliver data‑driven insights that fortify your positioning and unlock sustainable, scalable growth.

  • Whether you're launching, expanding, or re-pivoting, our product audits ensure your offering meets both creative excellence and market demands.

    For Beauty Brands:

    • Evaluation of formulas, packaging, and claims

    • Regulatory and compliance readiness

    • Assortment review for pricing, margin, and positioning

    • Innovation pipeline assessment to forecast demand

    • Real-time seasonal collection audits for creative and commercial alignment

    • Style mix, category, and SKU performance analysis

    • Pricing architecture and sell-through potential

    • Alignment with brand DNA and industry trends

  • We evaluate the foundational elements needed to reposition and scale legacy or emerging brands. Our audits are essential during brand refreshes, repivots, and pre-scaling phases.

    • Brand positioning and narrative clarity

    • Visual identity and creative direction review

    • Audit of digital presence, marketing assets, and communication tone

    • Target audience alignment and sentiment analysis

    • Competitor benchmarking and market differentiation

    • Brand health metrics, including awareness, loyalty, and growth potential

Luxury Brand Acceleration Program

Our comprehensive brand advisory accelerator supports startup and emerging luxury fashion and beauty brands with end-to-end tailored strategies and personalized guidance. Designed for seamless execution across product, brand, and luxury business functions, it builds brand equity and prepares for scalable growth.

Engagement is structured monthly and quarterly across key areas.

  • Product Focus: Beauty product validation and fashion collection audits for commercial and creative alignment.

  • Brand Strategy: Narrative refinement and positioning for long-term impact.

  • Go-to-Market: Channel planning (DTC, wholesale, omni) with marketing integration and KPI tracking.

  • Brand Health: Regular performance reviews to assess growth and perception.

  • Revenue Insights: Strategies to boost profitability, CRM, and luxury client retention.

  • Collection & Commercial Alignment Strategy

  • Brand Repositioning Strategy

  • Launch Strategy (Campaign + Partnership Centered)

  • 360 degree Brand Marketing Strategy Development

  • Client Acquisition and Retention Strategy

  • Omni-channel Growth Strategy

  • Market Expansion Strategy (International or Global)

Get in Touch

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