About Us

Brand Management for Visionary Luxury Fashion & Prestige Beauty Founders

Lord and Partners is a luxury-focused boutique firm guiding high-potential beauty and fashion founders through the complexities of building, scaling, and protecting brand equity in today’s global market. Rooted in strategy, elevated through creativity, and governed by commercial discipline, we partner with founders who are ready to grow with intention — and lead with excellence.

We serve as a long-term strategic ally to brands with strong fundamentals: a clear creative identity, meaningful market traction, and the ambition to rise to the next stage. Our clients are independent, founder-led prestige beauty brands and emerging luxury fashion houses based in major cultural centers including New York, London, and Paris.

At our core, we believe that luxury is built through emotional resonance and operational rigor. Our work ensures that every element of the brand — from product innovation and storytelling to customer experience and financial structure — meets the standard of modern luxury brands today.

Our Purpose

With Our Luxury-Centered Approach, We Cultivate the Next Generation of Fashion & Beauty Talent

Two of the most creative and commercially dynamic industries, the world of luxury fashion and prestige beauty constantly evolves.

Emerging brands must navigate competitive legacy spaces, traditional conglomerate structures, and a market where customers are discovering new ways to shop. Independent designers and beauty founders are focused on building loyalty and leaving a lasting legacy.

We take a holistic approach—guiding brands strategically and operationally—without functioning as a traditional agency, ensuring every decision supports long-term growth, brand equity, and creative freedom.

Our Founder

Gheya Boulware brings over a decade of experience spanning design, production, sales, and marketing—offering a true 360° perspective on the luxury business, from concept to consumer. Her career has been shaped by collaborations with contemporary luxury brands and acclaimed CFDA designers including Tracy Reese, Prabal Gurung, and Zero Maria Cornejo. Today, Gheya advises independent luxury fashion and prestige beauty brands on strengthening and protecting brand equity, while supporting established labels in evolving their positioning with clarity, discipline, and long-term vision.

How We Work

  • One firm managing the full picture: advisory, auditing, strategy, execution, and analytics around core brand efforts and business growth.

  • We work with a limited number of luxury fashion and prestige beauty brands, allowing us to fully embed within each business. Whether through deep brand audits or hands-on management, our approach is immersive, discreet, and leadership-driven—delivering an exclusive, white-glove partnership experience.

  • We preserve the essence of true luxury at a time when many brands mirror mass models. Our approach centers on product excellence, disciplined brand stewardship, and sustainable growth across product, business, and market.

  • A unified approach that combines brand management, marketing, and sales strategy within one premium engagement—eliminating fragmentation while delivering focused leadership, consistency, and measurable impact without excess overhead.