About Us

A Consultancy & Brand Management Firm Shaping Tomorrow’s Luxury Fashion & Prestige Beauty industry

Lord and Partners is a luxury-focused boutique firm guiding high-potential beauty and fashion founders, as well as legacy houses, through the complexities of building, scaling, and protecting brand equity in today’s global market. Rooted in strategy, elevated through creativity, and governed by commercial discipline, we partner with brands ready to grow with intention — and lead with excellence.

We serve as a long-term strategic ally to brands with strong fundamentals: a clear creative identity, meaningful market traction, and the ambition to rise to the next stage. Our clients include independent, founder-led prestige beauty brands, emerging luxury fashion houses, and legacy fashion and beauty companies seeking to preserve and elevate decades of brand equity in an evolving global landscape.

Our Purpose: A Luxury Centered Approach

At Lord and Partners, our approach is holistic, focused on sustainable brand growth. For independent brands, we manage every facet of the business—product portfolios, brand positioning, and operations—to ensure clarity, desirability, and long-term viability.

For legacy fashion and beauty companies, we take a diagnostic approach to preserve and elevate decades of equity, analyzing core brand principles, product relevance, market positioning, and business performance to strengthen legacy while adapting to today’s dynamic global luxury market.

Our Founder

Gheya Boulware brings over a decade of experience spanning design, production, sales, and marketing—offering a true 360° perspective on the luxury business, from concept to consumer. Her career has been shaped by collaborations with contemporary luxury brands and acclaimed CFDA designers including Tracy Reese, Prabal Gurung, and Zero Maria Cornejo. Today, Gheya advises independent luxury fashion and prestige beauty brands on strengthening and protecting brand equity, while supporting established labels in evolving their positioning with clarity, discipline, and long-term vision.

How We Work

  • One firm managing the full picture: advisory, auditing, strategy, execution, and analytics around core brand efforts and business growth.

  • We work with a limited number of luxury fashion and prestige beauty brands, allowing us to fully embed within each business. Whether through deep brand audits or hands-on management, our approach is immersive, discreet, and leadership-driven—delivering an exclusive, white-glove partnership experience.

  • We preserve the essence of true luxury at a time when many brands mirror mass models. Our approach centers on product excellence, disciplined brand stewardship, and sustainable growth across product, business, and market.

  • A unified approach that combines brand management, marketing, and sales strategy within one premium engagement—eliminating fragmentation while delivering focused leadership, consistency, and measurable impact without excess overhead.