Brand marketing, by nature, aligns seamlessly with luxury and prestige beauty. It is narrative-driven and aspirational, prioritizing long-term brand building over short-term tactics or one-off purchases.

The traditional agency model is becoming obsolete. Independent luxury fashion and prestige beauty brands now require stronger external partnerships rooted in a multidisciplinary approach to fuel sustainable growth.

Recent Developments around AI acceleration, economic realignment, and new global consumer dynamics are forging meaningful pivots for bigger legacy players but what does it mean for the next generation of luxury fashion brands?

As legacy fashion houses continuously dominate in luxury beauty category, independently luxury beauty brands will need new ways to navigate.